A journal that builds your plan
A short guided journal opens each week. Pick your go-to meals, build a Plan B for messy days and keep what works.
The 8 Week Challenge
Build your routine.
Not a perfect one.
8 weeks with Piera inside the Plates & Plans app.
A short journal each week, a live coaching call every week and a
training plan that fits your actual life.
Join the challenge
£40 for all 8 weeks · Doors open 5th October
Already a member? It's included. Join from the app.
8
guided weeks
8
live calls with Piera
6
training plans
0
perfect weeks required
a quick note,
This isn't about perfect.
This isn't about building a "perfect" routine for 8 weeks. It's about building your routine. One that works with your goals, your food, your schedule and your actual life.
You don't need to completely change your life. We're starting with what you're already doing and building from there. Your starting point might look completely different to someone else's, and that's exactly how it should be.
Some weeks will feel better than others. That's the whole point! By the end of the challenge, you'll have your own plan to come back to whenever life gets busy, things don't go to plan or your goals change.
love, Piera ✿ Piera Cafolla, founder
what a week looks like,
Three small things a week.
No overhaul, no starting again on Monday. Each week adds one piece to a plan that's yours.
A live call with Piera
Every Wednesday evening (UK time) Piera talks you through the week ahead. Can't make it? The recording goes in the app.
An honest check-in
A few minutes at the end of the week on how it really went: body, mindset and habits. Progress photos stay private to you.
A training plan that fits
2, 3 or 4 days a week, at home or in the gym. Pick yours in the set-up week. Got a routine you love? Keep it.
Targets set for you
Calories, protein and fibre worked out for your goal, plus steps, sleep and water that start from where you are now.
The whole app
300+ recipes, your meal plan and your shopping list, included for all 8 weeks.
Room to breathe
A morning breathwork session and a calming pep talk from Piera for the wobblier weeks.
the plan,
Week by week.
You start with a set-up week. After that, each new week opens once its live call is done.
-
0
Set-up week
My Foundations
Set your starting point, get clear on your goal and choose the targets you'll work towards.
-
1
Mon 12 Oct
The Basics of Nutrition
Learn the basics of nutrition, what your body needs and how to build balanced, satisfying meals that support your goals.
-
2
Mon 19 Oct
Build Your Routine
Build a realistic food routine around your life, from how you structure your meals to making nutrition work on your busiest days.
-
3
Mon 26 Oct
Food Freedom
Break down food rules and restriction, while understanding how things like sleep can affect your hunger, cravings and food choices.
-
4
Mon 2 Nov
Build Your Plan B
Learn how to navigate busy days, meals out, weekends and socialising while still making progress towards your goals.
-
5
Mon 9 Nov
Master the Bounce Back
Break the all-or-nothing cycle and build the confidence to make your own decisions when things don't go exactly to plan.
-
6
Mon 16 Nov
Mix Things Up
Bring more variety and enjoyment into your life and find ways of moving your body that you genuinely enjoy.
-
7
Mon 23 Nov
Rewrite the Story
Challenge the beliefs that have been holding you back and build the self-trust to stop doubting every decision you make.
-
8
Mon 30 Nov
The Bigger Picture
Understand how your approach can change as your goals change and leave knowing how to keep moving forward on your own.
one payment,
Join the challenge.
Sign up here on the website, then download the app and log in with the same email.
8 Week Challenge
£
40
one payment
Covers your set-up week and all 8 weeks
- A guided journal every week
- 8 live calls with Piera, with recordings
- Your training plan, home or gym
- Starting, weekly and final check-ins
- The full Plates & Plans app
After the challenge your membership carries on at £19.99 a month, unless you cancel before then. You'll see your exact date before you pay.
Already a member? The challenge is included. Update the app, tap the 8 Week Challenge card and join. No need to pay again.
in case you're wondering,
Before you join.
When does it start?
Doors open on Monday 5th October. That's when you get into the app and start your set-up week: a welcome video from Piera, your starting check-in and your foundations. The first live coaching call is on Wednesday 7th October, to get you ready for Week 1, which begins on Monday 12th October. Week 8 finishes on Sunday 6th December.
When are the live calls?
Wednesday evenings, UK time: 8pm to begin with, then 7pm from 28 October. The first one is on Wednesday 7 October. If you can't make a call, the recording goes in the app afterwards.
Do I need a gym?
No. In your set-up week you choose 2, 3 or 4 training days a week, at home or in the gym, and your plan sits on your challenge page from then on. If you already have a routine you want to keep, that's fine too.
I'm already a Plates & Plans member. Do I pay again?
No. The challenge is included with your membership, whether you subscribed on the website, on iPhone or on Android. Update the app, tap the 8 Week Challenge card and join from there.
What happens after the 8 weeks?
Your £40 covers the whole challenge. After that your membership carries on at £19.99 a month, so you keep the recipes, your meal plan and everything you've built. The date of your first monthly payment is shown before you pay.
If you cancel before that date, you keep the app until then and you aren't charged again.
Can I sign up in the app?
New members sign up here on the website. Once you've paid, download Plates & Plans from the App Store or Google Play and log in with the same email. The challenge will be waiting on your home screen.
ready when you are,
8 weeks. One routine that's actually yours.
Doors open 5th October.